b.soleful X Planet Earth
Born during the COVID-19 pandemic, b.soleful have an ongoing commitment to the planet.
b.soleful pledges to improve its sustainability, transparency and accountability with its collections. The production of footwear can have a strong negative impact on the Earth. Plastic is not cool. For the record, the UK accounted for over 4,300 tonnes of plastic microfibre pollution in 2019. This ends up in our rivers, our oceans and back in the ecosystem.
The industry is known for high carbon emissions and poor labour conditions. Did you know the apparel and footwear industry accounted for 9% of the world’s greenhouse gas emissions in 2019. We believe we have a duty to stop this.
b.soleful’s impact will reduce the damage the fashion industry is causing on the planet. Were shifting to renewable sources throughout our business. This includes our country of manufacture, the suppliers we work with, our material selection, and our chosen partners.
Positive, ecological balance is at the core of our product development. We work with select European suppliers to reduce our carbon footprint and collaborate in the sourcing of sustainable materials to protect our natural resources.
b.soleful X Jari Para Forest Conservation Project
We aspire to become carbon neutral as soon as possible. We have teamed up with the Jari Para Forest Conservation based in the Amazon Rain-forest, and have pledged to donate money every time we ship a pair of shoes to our customers. The aim is to offset emissions used during transportation journey.
The Jari Para project is certified by Verra/VCS and prevents over 15 million tons of CO2 that would have otherwise been emitted.
The Amazon rainforest is known as the 'lungs' of our planet and absorbs approximately 20% of world's carbon. In addition, it is home to 12% of the world's species, that we know of.
Unfortunately, due to agriculture and illegal harvesting, the rate of deforestation in the Amazon is approximately 3 football fields per minute.
The Jari Para Project is critical to the fight against deforestation.
b.soleful X One Tree Planted
Every pair sold at www.bsoleful.com we plant a tree.
Our aim is to drive carbon emissions down by supporting reforestation around the world.
b.soleful have partnered with One Tree Planted, a non-profit organisation with a focus on global reforestation.
An abundance of trees assist in cleaning the air we breathe, provide habitat to over 80% of the world's biodiversity, reduce greenhouse gases, and filter the water we drink.They also provide jobs to over 1.7 billion people,
Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines.
You can keep up to date with the positive impact we aim to make by following our social media pages:
We’re Sustainable, We’re Accountable, We’re Transparent